In the AEC industry, branding has never gotten much attention, but changing trends have made establishing a strong visual identity necessary to rise to the top of the market.
Operating in such a marketing-averse atmosphere, and with the increasing scope of projects we’ve been working on recently, we made the choice in the middle of the year to catch up with the fast-changing sector in order to be better prepared to face new challenges.
Having a good experience previously we turned to the internet yet again but this time looking for the top-level designers. We’ve been categorized by the search engines as a Shop, a Platform or Drafting Services in Brooklyn NY, with such a labeling we prepared our brief describing what we are and where we are aiming. After considerable internal discussion, we selected our favorite designs, and the results are presented in the following paragraphs. We’ve also asked the design team to help with other aspects of branding, such as social media and website redesign.
Because drawing lines is our bread and butter, the name iDRAW seemed like a natural fit. Adding in largely online business and the current mobile revolution appears to be a nice complement.
The new and unique iDRAW logo, which resembles a dynamic modern structure, promotes trust, movement, digital design, and a clear path toward new opportunities.
For the construction of the iDRAW brand we created a vertical flow using blocks to create the sensation of movement and to connect a geometric system and digital design.Artsigma
The logo follows a creative pattern that must be maintain to match the appearance in different digital and print media.
Keeping the original logo’s size and colors allows the brand to be easily recognized and gives it more credibility.
This is the main typography of the logo used in relevant titles and subjects.
This is the auxiliary typography used in deferent texts. Archia font is used across the digital and print media.
We also revamped our website www.iDRAWPRO.com to give it a more realistic and professional appearance that says “business” right away. Archia is the primary font used throughout digital media to match current branding style.
Social media posts are created using branding colors and fonts to mirror the current branding look and feel.
Everyone appreciates a thoughtful gift, including our customers who receive branded merchandise at various events and experiences. Branded merchandise helps to create meaningful connections with our customers and evangelize our brand, so we want to ensure that we produce high-quality and thoughtful designs.
The Year’s End Update
After the new branding was fully implemented, our sales jumped by 100% year over year. Thank you to everyone who helped make this possible.